Licensing

Caswell Images operates two types of licenses for the many photos it holds in its photo library. These licenses have been developed to reflect the different needs of our customers and Caswell Images long term vision. We have taken great care to select and develop licenses that meet the needs of our many visitors from around New Zealand and overseas.

Our licensing policies are thus designed to balance the costs that go into creating and sharing our images with the desire to provide inspiration through our images on the internet and around  New Zealand.

Photo License HeaderAll licensing inquiries should be sent to: [email protected]

Two Types Of Licenses.

Our photo library carries a vast array of sport and lifestyle (landscape) images from around New Zealand. Our sports catalogue is licensed under Royalty Free, or (RF) which means that once you’ve brought the image you can use the image as many times and in as many places as you choose. These Royalty Free images are perfect for small businesses or sports clubs that operate on limited budgets.

Our lifestyle (landscape) images are licensed under Rights Managed, or RM. In our photo library,  Rights Managed allows the one-time use of the photo for a specific purpose. With this license, once you have contacted us and we have a conversation to get to know and understand your needs and how you like to use the image.

Royalty Free – (Sports Catalogue)

Once you’ve brought the image image you can use the image as many times and in as many places as you choose. These Royalty Free images are perfect for small businesses or sports clubs that operate on limited budgets.

Rights Managed – (Lifestyle/Landscapes Catalogue)

In our Photo Library,  Rights-managed, or RM, licensing refers to a copyright license (see below) which allows the buyer to use a photo within the terms specified by the license.

Clients who deal with rights-managed licensing usually include editorial and commercial clients such as:

  • Magazines
  • Newspapers
  • Ad agencies
  • Businesses
  • Companies

License to Copyright

‘Commercial Use’ regarding the use of images online or offline is defined very broadly. The determination of commercial or non-commercial use is based on the contextual use of the image. The determination is NOT based on the tax-filing status of the entity using the image nor on whether or not a financial transaction takes place.

Commercial use of our images is allowed only if expressly granted by Caswell Images. All commercial uses will incur a licensing fee. Our fees are based on the following criteria:

  • Media – print, web, television, etc.
  • Distribution Size – number of copies printed, viewing audience size, exposure (regional, national, international)
  • Length of Use – 1 year, 2 years, etc.
  • Prominence of Display – 1/4 page, 1/2 page, full page, spread, front cover, back cover, home page (online), interior page (online), etc.

Sample Use Requiring a License to Copyright:

  • A marketing campaign for a commercial entity.
  • A fund-raising campaign for a not-for profit entity.
  • A background image for a website about sport.
  • License to create an individual print for use in a private home.

All licensing inquiries should be sent to: [email protected]

2512113627


Additional wording from Trey Ratcliff and Stuck In Customs: www.stuckincustoms.com

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